COP27: Brazilian company makes jeans with just one cup of water

(MENAFN-Brazil-Arab News Agency (ANBA))

Sharm El Sheikh – A Brazilian fashion company produces jeans using just one cup of water instead of the usual 100 litres. This is Malwee Lab Jeans, one of Malwee’s sustainability projects, which manufactures jeans using nanotechnology. Malwee’s sustainability manager, Taise Beduschi (pictured above), spoke with ANBA during the United Nations Climate Change Conference (UNFCC COP27) in Sharm El Sheikh, Egypt.

The company had previously participated in United Nations Climate Conferences for a few years, and this time it was invited to present a panel at the Brazil Pavilion by the Brazilian Service for Support to Micro and Small Enterprises (SEBRAE) and to talk about his sustainability expertise.

The fashion industry is one of those with the greatest impact on the environment. Taise joined the company in 2013 and said she has been concerned about the environment for many years. the shows were. We discovered that the GHG Protocol Scope 3 represents 94% of our emissions, ie the raw input chain. Cotton and polyester emit a lot of carbon because many chemicals and fertilizers are used in the crop. The highest impact is in scope 3,” Taise said.

However, she said Brazilian cotton does not use much water because it is grown in dry, non-irrigated conditions like in other countries. “The impact of our industry in Brazil is greater on gas than on water,” she said.

Sustainable jeans

Taise says Malwee has always worked with the quality and durability of its products in mind. Two years ago, a laundry was installed in the company’s factory to produce the jeans using just one cup of water. “There are only five laundries of this type in the world, and after many tests we managed to produce a pair of jeans using 200 ml of water instead of 100 litres, all with nanotechnology. It’s Malwee Lab Jeans, we’re the only ones in Latin America that have this technology and we’re using it to full capacity,” she said.

Malwee, according to Taise, is not a fast fashion company. “We think about the sustainability of clothing linked to the circular economy. We have a culture of quality that goes hand in hand with sustainability, and customers recognize it. We are always working with tips on customizing and caring for garments to make them last longer,” she said.

2030 goals

Taise has established Malwee’s 2020 sustainability agenda and announced the 2030 goals last year. There are six main goals aligned with the United Nations Sustainable Development Goals (SDGs): Reduce water, reduction of atmospheric emissions (greenhouse gases) and recycling of Resources; in the social field, decent work, gender and racial equality.

“In terms of material resources, raw inputs have big impacts, like cotton and polyester, so if we have recycled raw materials, we could improve water and energy consumption, which has given good results,” Taise said. According to her, the plant’s emissions have already been reduced by 75% from 2015 to 2020 with the change of power matrix, and water is reused inside the plant. Today, the company aims to reduce another 50% by 2030.

Other initiatives

Malwee has a long history of community support and has planted 85,000 trees in a 1.5 million square meter park. “We have a whole concept of community and investment in reducing and mitigating environmental impact. For a long time, for example, we have been reusing water for the factory, treating it and reusing it in the factory itself, which is more difficult. This has been happening since 2003,” she said.

The first sustainable raw material was recycled polyester from PET bottles in 2008. Defibred cotton, made from cut textile residues, began to be used in 2011.

Malwee is a private company serving the entire Brazilian national market. It has three factories, two in Jaraguá, in the state of Santa Catarina, and one in Pacajus, in the state of Ceará. In total, it has 4,200 employees. In 2021, 49 million items were produced across the company’s six brands.

Translated by Elúsio Brasileiro

Bruna Garcia/ANBA

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