Denim is expected to climb to $88.1 billion by 2030, led by skinny jeans – Sourcing Journal

Skinny jeans aren’t dead — in fact, they’re fueling denim’s predicted growth through 2030.

Research firm Allied Market Research has estimated that the denim industry will reach $88.1 billion by 2030, growing at a compound annual growth rate (CAGR) of 4.2%. While the skinny fit segment held the highest market share in 2020, skinny jeans are expected to reach the highest CAGR of all fit types from 2021 to 2030, growing 6% during this period.

The news highlights the ongoing debate over the positioning of skinny jeans versus other types of fit. In March, the NPD Group released data showing that straight-leg jeans were the top-selling fit among women in the United States, dethroning skinny jeans, which were the only style of jeans to see a drop in revenue in 2021 compared to 2019. It also found that straight-leg styles accounted for one-third, or $3.3 billion, of women’s jeans market revenue in 2021, followed by flared and bootcut jeans in the women’s market .

Other reports backed up the NPD Group’s findings, with market intelligence platform Edited advising retailers to make skinny jeans and jeggings stand out during the 2021 holiday season.

Still, skinny jeans have been one of the best-selling silhouettes for decades, and as such are unlikely to go down without a fight. In late 2021, as trend forecasters touted the demise of skinny jeans, retail analytics platform StyleSage reported that skinny jeans remained the most popular silhouette by a landslide, accounting for 3.5x more searches than straight cuts.

Keeping skinny jeans on bestseller lists are new innovations that optimize fit and comfort. Recently, a number of brands have launched one-size-fits-all jeans, including Silver Jeans Co.’s Infinite Fit jeans made with fabric that has 90% stretch, allowing one size to fit up to four sizes. Prior to this, Good American, known for its waist-inclusive skinny jeans, worked with Turkish factory Calik Denim to create Always Fits Denim, high-rise skinny jeans available in five size categories ranging from 00 to 32+ with 100% extensibility. NYDJ also introduced SpanSpring, a line of skinny jeans that stretches to fit three sizes, and J Brand introduced Limitless Stretch, which stretches up to twice its size and shrinks without any sag.

In terms of cut, denim is also driven by the men’s category. Allied Market Research revealed that the men’s segment accounted for the largest share in 2020, accounting for almost half of the global jeans sector. It is set to maintain its leadership position through 2030 thanks to a recent series of men’s denim campaigns from brands such as Wrangler, which launched a collection in partnership with Paramount Network’s hit series “Yellowstone,” as well as Hudson, who has teamed up with Brandon Williams, stylist to several NBA, MBL and NFL athletes, on a special men’s capsule collection.

The birthplace of jeans, North America is naturally the engine of growth for the denim industry. The report revealed that the market held the highest market share in terms of revenue in 2020, accounting for almost two-fifths of the market. This Asia-Pacific region is expected to grow by 6.2% through 2030 due to an increase in the number of working women, rapid urbanization and increased westernization of lifestyles.