During Paris Fashion Week in March, Kim Kardashian showed up to the Balenciaga show wrapped in yellow duct tape from head to toe. The skintight outfit made “sticky tape” sounds as Kardashian strolled around the event, by NYTby Vanessa Friedman. The unconventional outfit caused a stir on social media, with many noting the lengths Kardashian would go to to turn heads. Although the fit looks visibly uncomfortable, it proves the SKIMS founder isn’t afraid to sacrifice comfort to assert himself.
These days, it’s common to see Kardashian taking these types of unconventional fashion risks. But it wasn’t always like that. Over the years, her wardrobe has undergone major changes. Staples like Juicy Couture tracksuits, which she wore in the early 2000s, have been replaced by Yeezy Season tracksuits and Balenciaga dresses which are much more fashionable.
Her style took its biggest twist after she started dating Kanye West in 2012. While receiving her fashion icon award at the PCAs in December 2021, Kardashian made sure to thank Ye for influencing her wardrobe. She added that he introduced her to a handful of well-known designers like Thierry Mugler and Olivier Rousteing, who in the past probably wouldn’t have taken her seriously without a push from her.
Love or hate him, Kardashian’s influence is undeniable. The reality TV star’s SKIMS brand has grown into a billion-dollar empire. In February, she was chosen by Balenciaga’s Demna to star in the brand’s latest campaign. She has established herself as an icon of modern fashion. Take a closer look at Kardashian’s evolution below.