Re/Done jeans “tell the story of a past life,” according to founders Sean Barron and Jamie Mazur. Each pair is made from vintage Levi’s, making them “100% unique and exclusive”.
No wonder they’re popular: distressed denim was designed to fit perfectly, from flattering loose boyfriend jeans to perfectly fitted straight-leg models. Below, founders Sean Barron and Jamie Mazur share the genius behind Re/Done’s hardworking denim.
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How were the beginnings of Re/Done?
Sean: At first it was just me, Jamie and some seamstresses. After nine tedious months of product development – creating a modern mid-rise skinny fit and a perfectly loose relaxed fit borrowed from the boys – the first run of 300 pairs sold out within 12 minutes of our live- to- consumer site. A waiting list with thousands of people sparked a demand for more, and so it all started.
Of all the jeans on the market, why did you decide to upcycle Levi’s?
Jamie: Levi’s is the most iconic denim brand in the world, so it made sense to start there. We take advantage of the abundance of beautiful vintage jeans lying around in rag houses around Los Angeles that no one wants because the fit is bad or they are damaged. The reason the pre-loved denim is so great, after all, is because someone bought it brand new and wore it for years to develop unique, natural fade patterns.
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Tell us more about the vintage inspiration behind denim
Sean: Re/Done’s philosophy is to make the past present, not only with upcycling, but also with the reinvention of some of the most iconic silhouettes ever created. From ’70s bootcuts to ’90s low-rise jeans, we’ve paid homage to the style of nearly every decade of the 1900s with our own California twist.
What makes Re/Done denim so good?
Jamie: Our jeans have a quality construction and a vintage character. In their fading patterns, they tell stories of decades past, celebrating each item’s history and continuing its individual history.
How has the brand evolved since the beginning?
Sean: When we launched Re/Done in 2014, upcycling was not really a concept that people knew about or discussed. We knew accountability had to be built into everything we did.
While staying true to our conscious, decades-focused design, we’ve expanded our product offering to include handcrafted (and now upcycled!) footwear and upcycled ready-to-wear. We’ve even launched our own marketplace, where we sell the rarest vintage collectibles, extending the life of these historical artifacts.
What has changed in your basic denim styles?
Jamie: Like the rest of our collection, our denim category hasn’t changed so much as it has expanded. We started with two silhouettes, and have since produced almost 100. Of course, we still have the essentials available for sale like our High Rise Loose or ’70s Straight, but we also introduce interesting seasonal items like mini skirts unique. or dresses.
What did you learn about denim along the way?
Sean: With all the fashion trends and “It-brands” coming and going, denim is the one constant that’s always part of any wardrobe. It really is an incredible democratic category. Everyone loves their favorite jeans!