welcome to The Everyday Editiona series in which BAZAAR editors and fashion insiders share the articles—coats, Bagsboots and more that are so good they’re in daily rotation.
Good jeans, like so many other style and life essentials, can be hard to come by. There are more places than ever to buy denim, but fewer reliable street signs to introduce you to the best pairs. When you finally discover everyday jeans with your ideal balance of fit and shape, all the effort is worth it: you know you’ll be wearing them again and again.
What if you could stop the search and find your everyday jeans right away? We know denim experts who can do the introduction. Ahead, eight creative directors, founders and designers behind top denim brands share the jeans they wear most often. Their everyday selections hit best-sellers and hidden gems, from vintage fits at AGOLDE and With Jéan to wide, lightweight jeans at Warp + Weft. (In Universal Standard’s case, they’re also found in more sizes than ever before.) No matter what style you turn to when it comes to jeans, the eight pairs that denim experts love the most will have just as many place in your wardrobe than in theirs.
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Jolene cropped straight leg jeans
“Having a career in fashion often leads to discussions with friends over dinner about what they need next. Our Jolene High Rise Slim Straight was my answer to my last dinnertime conversation where I admitted that I wasn’t quite sure I could dress every week without our Jolene. With his vintage style and slim straight leg, he kind of has that chameleon vibe that lets him go from t one of my kids sporting events, at work and on a date night and back again, while making your butt look amazing and your legs look like they lasted for days.Marianne McDonald, Creative Director at Citizens of Humanity
Cropped and relaxed Cynthia jeans
“Since moving to LA, I’ve found myself gravitating towards lighter washes and fitting with a little more ease. Our Cynthia jeans are our most popular style, and for good reason; they’ve been inspired by the perfect vintage jean you always want but never quite find. This season we’ve designed it in a new cropped length, which in this light wash is as easy as Sunday morning. Oh, and it looks finds it’s made from replenishing cotton, which means it’s also durable.Puja Clarke, Merchandising Manager at Reformation
90’s pinched high waisted straight jeans
“My favorite jeans lately have been our vintage-inspired ’90s nipped-waist – a slimmer version of our ’90s loose fit with a nipped-in top block and a slim, easy straight leg. It’s got this really cool appeal. and retro. I also find myself continuing to pick up our recycled bonded leather version in my closet. It’s still authentic jeans with a vintage look, but that sheen of leather makes it look so cool and modern. I love it. wear it with a large tee, and layer with a trench coat to accentuate the muted color block.Erin Meehan, Design Director at AGOLDE
Whitney Tapered Leg Super High Rise Seam Jeans
“A great pair of jeans is essential to any wardrobe, but before launching Universal Standard, I never understood why people found them comfortable for everyday wear…I know I’m not alone in this. experience.After delving into the engineering behind How? ‘Or’ What to make this wardrobe staple more accessible to everyone, i fell in love with denim. Universal Standard has a variety of denim styles, all in sizes 00-40, and my current favorite is the Whitney.
It’s the perfect blend of comfort and style. Due to the super high waist, there is no muffin top that cuts me in half, just super soft jeans that look like joggers. The distressed wash and tapered fit mimics everything I love about classic denim aesthetically, but the subtle detailing on the front and back provides a unique design element that elevates everyday jeans. Like all wardrobe basics, the Whitney can be paired with anything. I like to wear mine with a classic white t-shirt and add sleek, minimalist accessories to dress up the look as I transition from day to night.” —Alex Waldman, co-founder of Universal Standard
“I live in my Newry Jeans. Sami, [my] co-founder, and I’ve been collecting vintage denim for ten years. We started With Jean because we wanted to make pieces that we could wear with our jeans. So the discovery process for us felt like second nature. We used our favorite size and added a wider leg to this pair. We like to wear it with a plain white t-shirt or shirt.” —Evangeline Titilas, co-founder of With Jéan
NCE Wide Leg Jeans
“We wanted to create jeans that anyone could pull on anytime and still look great. I usually wear mine with combat boots and a printed sweater, but a wide leg is so versatile because it can be dressed up or down. Our manufacturing process is completely vertical, so we see everything from the fiber to the finished garment, and this indigo mid wash is a tough-wear denim that combines sculpting fibers and cotton to create a vintage style that’s always highly breathable and slightly stretchy. the best part is our total durability with water and energy saving technologies.” —Sarah Ahmed, Founder of Warp + West
Guizio 002 vintage cut jeans
“Denim has always played a big part in my life. When I was younger, I remember being extremely picky about the fit and washing of my denim, even as a consumer. Growing up, from young adult to adult woman, my body was changing and I found it difficult to discover brands that offered jeans that actually fit our bodies in all the right places while complementing our silhouettes. Vintage denim seemed to have been the only denim I felt comfortable in. really secure and comfortable.-the feel was soft and broken, the fit was oversized and my hips felt like they weren’t being compressed.I would customize all my jeans to match my hip to waist ratio , buying men’s jeans and changing the size I quickly realized there was a void in the market and felt it was my duty to help change that and provide women comfortable jeans, something One thing we don’t want to rip by the end of We perfected our Guizio Vintage Fit Denim 002 style for nearly two years until everything was perfect. It was my mission to provide the best of both worlds: comfort, practicality and confidence.“ —Danielle Guizio, founder and creator of GUIZIO
Ecological Sexy Raw Jeans
“I was a fan of The Sexy Brut John for years. These are the perfect high waisted straight jeans. Its raw fabric accentuates the shape of the body, it lengthens the silhouette and it is made of 100% GOTS certified organic cotton. (For the Sézane denim line, we used 2x less water to produce the collection.) Even better, jeans pair perfectly with everything from a cute cardigan with the top buttons open, a boyish knit, or a simple t-shirt. -shirt; worn with a high heel sandal in the summer or a pair of boots in the winter. I love it in white, it instantly brightens up the outfit.” —Morgane Sézalory, founder of Sézane
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