It’s no secret that we love denim (even quarantine couldn’t break our spirits), and our short list of the best jeans brands is, well, long. Discussions of inseams, washes, fit (is that 90s vibe or early puddle?) and fabric (how much do the jeans give really need?) are part of the daily banter in Slack. We spent hours debating the best places to buy jeans and, naturally, we decided that the best next step was to consolidate all the brands we know and love into one comprehensive guide that you can essentially consider your bible of the denim for the foreseeable future, not to be too dramatic, of course.
We’ve double-tapped, wear-tested and read each of these labels below, so check out the best jeans brands and shop some of our tried-and-true styles, including high-rise jeans we can’t stop, will’ t stop wear, reworked vintage fits the perfect amount of weight and size inclusive styles that fit virtually anyone.
Would a denim roundup even be a denim roundup if we didn’t start things off with classic American jeans? The heritage brand was the first to launch “blue jeans” and now has a host of timeless fits to its name (like Levi’s 501, the Wedgie, the Ribcage) available in all manner of washes, inseams and fabrics.
Madewell’s bread and butter is denim, so it’s no surprise the brand is one of our ride-or-dies for versatile fits that aren’t too heavy. Where too stretchy. The brand offers a wide range of straight and plus-size styles, with precise inseams for short and long lengths – no sewing required.
Everlane has just about every wardrobe essential you could possibly need, including high-quality jeans that any denim lover will appreciate. Expect to find everything from faded skinny jeans to selvedge denim (recognizable by the white and red stripes along the seams), all under $100.
Reformation’s cool girl silhouettes are perfect with smocked camisoles, small bags and laid-back boyfriend blazers. A staple among editors, its rigid denim jeans have a vintage feel, and the brand has tons of cute and durable pairs, from cheetah print to classic straight-leg jeans (hi, Cynthia) that sit higher on the waistband with a hint of stretch for added comfort.
With jeans ranging from sizes 00 to 26, Good American has become a household name for inclusive fits. The Khloé Kardashian and Emma Grede-led brand debuted in 2016 with a small selection of styles (skinny fit, high waist and boyfriend) but has since branched out into more silhouettes and categories like swimwear, athleisure and footwear. For those looking for the perfect curvy jean, Good American is worth being on your radar.
Whether you’re looking for the best-fitting baggy jeans or full-length frayed jeans, all Agolde denims have that deliciously lived-in feel that only gets better with wear. The brand relaunched in 2014 with styles that will instantly make you poetic (looking at you, Pinch Waist), thanks to their perfect high-waisted cuts and unrivaled hip-hugging feel.
For a cool throwback vibe, watch Re/Done. The celebrity-approved brand, which counts Gigi Hadid and Kaia Gerber among its clients, continues the Levi Strauss story by recycling and reconstructing old pairs. Its denim costs up to $300, but check out Re/Sell, a peer-to-peer marketplace that lets you score (and resell) pre-loved styles for much cheaper prices.
Built around co-founder Elin Kling’s uniform philosophy, Totême’s minimalist jeans are ready to be broken in. The silhouettes echo vintage jeans from the Kling collection, but with modern tweaks, like the twisted seam that wraps subtly around the legs.
For Feel Studio, less is more: the brand offers only one cut of jeans, in three different washes and two different lengths. The idea is to celebrate the old-school appeal of denim while considering its environmental impact. Feel Studio Inc. jeans are made in California from sustainable, non-stretch denim and shipped in biodegradable packaging. The brand also offers premium denim styling in its signature fit, cut from Japanese selvedge denim. Any unused and cut fabric is used to build insulation for the homes, in partnership with the Blue Jeans Go Green initiative.
Looking for a vintage cut revisited? Check out Still Here, which was founded by Sonia Beyda Mosseri in New York and produces its pieces in LA Each pair of jeans features a unique detail, like hand-painted stripes or hand-stitched embroidery that are a true testament to the impeccable craftsmanship. Most styles are between $235 and $350, so it’s an investment, but they’re sure to stand out in your jeans collection.
Arguably one of the most inclusive fashion lines on the market today, Universal Standard launched its first line of denim in 2019, in its full range of sizes from 00 to 40. Co-founders Alexandra Waldman and Polina Veksler have worked to crack the code for the perfect amount of stretch in jeans, with styles available in a variety of light, medium and dark washes. With an affordable $90 price tag, Universal Standard proves that its inclusive mission goes beyond sizing.
Ética is one of the last pioneers of denim sustainability. Based in Los Angeles, it was launched by a group of denim industry veterans in 2019, with a commitment to fair labor practices, conscious manufacturing and an investment in energy-efficient machinery that reduces water waste. and energy. Ética uses unused fabric (unused materials from factories that would normally end up in a landfill but are instead recycled) and reuse used washing stones, compressing them into bricks to build housing for low-income people. Adhering to its mission is also easy on the wallet: all styles are under $200.
Between subtle frayed hems and crisp cuts that require virtually no breaking in, Mother has some of the best denim in town. (Even Meghan Markle is a fan!) The made-in-LA brand offers plenty of classic silhouettes to add to your everyday repertoire, in addition to styles with quirky accents like “cosmic embroidery” that are just plain fun to wear.
There’s a reason Frame is a favorite of almost every A-lister imaginable: the designer jeans brand has mastered timeless, relaxed fits that you can wear any day of the week, never worrying about them. loss of shape.
With a loyal fanbase of celebrities and influencers, Citizens of Humanity remains one of the most trusted denim brands on the scene. There’s something for everyone here, whether you’re looking for black jeans, wide leg jeans or white skinny jeans.
Anthropologie might not be one of the first places you turn to denim, but it should be. The retailer’s in-house denim brand, Pilcro, has recently expanded its jeans collection to include more sizes and is sustainably made, and it excels in relaxed fits that pair perfectly with bohemian blouses, simple t-shirts and quilted jackets.
AYR, or All Year Round, makes it easy to find your next pair: the brand only offers a limited selection of jeans (goodbye, choice paralysis), with four (!!) different lengths and inseam sizes ranging up to at 34. His flagship style, Bomb Pop, has a waiting list that runs into the thousands.